I hate giving the Cincinnati Enquirer any kind of business, because it’s a god-awful newspaper and because it’s owned by Gannett, but I found it necessary late last week to place a classified ad with them.
The lady I talked to was very professional and she informed me that my Sunday ad in the Enquirer would also run in Wednesday’s Cin Weekly. I decided to play stupid.
“What’s a Cin Weekly?” I asked.
“It’s Cincinnati’s premier alternative newsweekly,” the nice lady answered.
“Cin Weekly is an alternative newspaper?” I asked, pressing on.
“Yes,” the lady said. “Your ad will also run in that publication free of charge.”
“Does it have to run there too?”
I got dead silence from the lady and decided to fess up a little.
“Actually, I know of Cin Weekly,” I said. “It’s sort of a sound-bite piece of fluff. There’s nothing to read in it.”
More silence from the lady.
“I mean CityBeat is really the alternative newspaper in Cincinnati don’t you think?” I asked.
“Well, any newspaper that comes out once a week is considered alternative,” she said clearing her throat.
“And you really think this Cin Weekly is the premier alternative in Cincinnati?”
“Will that be all sir?” she said, sounding a little testy.
“Yes, that’s it,” I said, “but I would suggest you pick up a copy of CityBeat and educate yourself on what the word alternative means when it comes to newspapers.”
“Have a good day, sir.”
And with that said, the highly professional Cincinnati Enquirer – Cin Weekly – Gannett employee hung up the phone.